BLOGGING AND INFLUENCER MARKETING
Blogging has incredible potential to grow your business. Not only can launching your own blog help to position you as an expert in your field, and cement your position in the market, but collaborating with successful bloggers, vloggers or instagram influencers working in your industry can help you reach new audiences. This "influencer marketing" is becoming increasingly popular, and can truly transform a business when working with the right people.
This is an area I have published research on - my Masters dissertation examined the impact of social media communities in blogging and Twitter on the consumption of beauty products in women aged 18-30. This thesis went on to be published in an academic publication titled Global Marketing Strategies for the Promotion of Luxury Goods in 2016. Having been involved in blogging for over six years, I have built up a large network of contacts in the UK blogging community. My expertise in this area can help you find the right bloggers for your company, and create a successful working relationship with influencers in your industry. So whether you'd like to discuss launching your own blog and creating content for it, working with bloggers in your industry, or both, get in touch today!
Did you know?
A study by Econsultancy in 2016 revealed that 61% of customers use online reviews as part of their purchasing process. The opinions of bloggers are often viewed as more trustworthy than the descriptions provided by the brands themselves.