why do i need a blog?
Have you ever heard a business owner talking about their blog and thought "didn't we leave blogging back in 2012?".
The short answer: no!
Blogging is more relevant than ever in 2021, and has massive potential to grow your business. Here's why:
Blogging is an excellent way to boost your SEO (search engine optimisation). Google keeps track of how often a website is updated with new content. The more active your site, the more often your site will be indexed. This basically means there's a higher chance you'll move up the rankings.
When you're offering the same services or selling the same products, it can be difficult to continually upload new content to other pages on your site! Writing a blog, therefore, provides an endless pool of content to keep your site ticking over every month.
Show your Expertise:
Looking to prove you know what you're doing? Writing regular blog posts allows you to position yourself as an expert in your field. You can create content around your own services in addition to wider industry issues, news and current events. This shows your website visitors that you are invested in your industry and highly knowledgeable!
Generate Trust with Potential Clients:
A blog can provide opportunities to hook a potential customer by generating trust. If you write lists of tips and tricks, offer advice and support on your blog, it can create a hook. Let's look at an example:
Say you're an accountant. You could write a blog post with your ultimate "10 tips for organising your business finances". A potential client could then land on that post, learn something valuable, and follow you on social media.
A few months later they might be looking for an accountant to help them with their tax return. After receiving valuable tips from you in your post, and seeing your content on social media, who do you think they'll think of?!
Engage with your Audience:
Another big plus of a blog is that it created another avenue for two way communication with your audience. Writing engaging blog posts and having a comments section encourages a dialogue. It allows you to chat with potential customers or existing clients, answering questions and sharing stories.
Where do I start?
A blog, however, can be a big commitment. Like any other business strategy, it requires effort to work! And that's where I come in.
I offer blog writing as part of my copywriting services. We can work together to create a content calendar of weekly or monthly posts, and I can ghostwrite them for you. The content we'll create will be SEO friendly, engaging and relevant to your audience.
Interested? Don't hesitate to get in touch now! Contact me here.